On 18th October 2024, the Department of Hospitality Science at YIASCM hosted a master class by Mr. Craig Leith from Robert Gordon University, Aberdeen. Accompanied by ISDC officials, the session highlighted key industry trends including tech integration, sustainability, data analytics, globalization vs. local authenticity, diversity, and regulatory changes. The session offered valuable insights into the evolving hospitality landscape and was well-received by students, enhancing their industry awareness and career preparedness.