Department of Management
The Bachelor of Business Administration (BBA) programme is a four-year (with an exit in 3 years with Bachelor of Business Administration, BBA) undergraduate programme designed to provide students with a solid foundation in business administration, practical skills, and industry readiness, emphasizing holistic development. The curriculum prepares students for diverse careers in fields like logistics, Entrepreneurship, Innovation, digital marketing, Aviation, Port management, Supply Chain Management, Travel and Tourism and hospital administration, with a focus on practical experience through internships and case studies. The program aims to foster self-directed learning, problem-solving abilities, and a commitment to social responsibilities, ensuring graduates are well-equipped for the evolving business world.
-
Foundation in Business Administration: Establish a solid foundation in business Administration knowledge and practical skills in chosen specializations.
-
Industry Readiness: Prepare students for careers in variety of business administration fields.
-
Problem Solving and Critical Thinking Skills: Cultivate students' problem-solving abilities and critical thinking skills, enabling them to identify, analyse, evaluate and solve real-world problems effectively.
-
Higher Education: Provide a pathway for students to pursue higher education such as MBA (Master of Business Administration) and others.
-
Career Readiness: Prepare students for careers in the rapidly evolving field such as Logistics, Aviation, port, Business Analytics, Start-up Founders/Entrepreneurs, Innovation Consultants, Business Incubation Managers, Product Development Managers, and Business Analysts for Start- ups. Hospital Administrators, Healthcare Operations Managers, Medical Tourism Coordinators, Healthcare Quality Improvement and others
Industry Integration
Integrated with Certification from TCS / Microsoft / IBM / ISDC
Industry Integration
Yenepoya BBA offers a variety of specializations to align with your interests. Gain real-world experience through internships, guest lectures from industry experts, and case studies based on current business challenges
Soft Skills Development
The program equips you with essential soft skills like communication, teamwork, and leadership, sought after by employers.
Optional Global Business Courses
Prepare for the international marketplace with courses in international business and foreign languages
- PO1: Apply the comprehensive knowledge of fundamental and advanced concepts in business disciplines aligned with effective communication within business contexts.
- PO2: Apply appropriate management tools and technology to the owing to be resilient in business with an understanding of the limitations and recognizing the need.
- PO3: Apply research-oriented learning to develop scientific temper, and contribute to a culture of innovation and teamwork.
- PO4: Dissect the complex issues of the dynamic business environments by establishing a continuous learning and development culture that embrace new ideas and experiment with different approaches.
- PO5: Develop solutions by employing creative problem-solving techniques and communicate clearly and concisely the strategic decisions.
- PO6: Demonstrating leadership skills such as decision-making and strategic thinking, and understanding social, economic, environmental, and emotional characteristics, by collaborating effectively in diverse teams, and improving work experience.
- PO7: Apply ethical principles and commit to professional ethics and responsibilities and the norms of the business practices to operate under a diverse culture of global business environment.
Some common Job Roles for BBA graduates:
| Marketing Coordinator | Sales Executive | Human Resources Assistant | Financial Analyst | Business Development Executive |
| Operations Manager | Account Manager | Product Manager | Business Analyst | Project Coordinator |
| Management Consultant | Service Manager | Retail Manager | Brand Manager | Financial |
| Supply Chain Coordinator | Administrative Manager | Market Research Analyst | Event Coordinator | Business Operations Specialist |
| Sales Manager | Digital Marketing Specialist | Entrepreneur/St art-Up Founder | Investment Banking Analyst | Public Relations Specialist |
| Strategic Planner | Insurance Underwriter | E-commerce Manager | Quality Assurance Analyst | Data Analyst |
| Procurement Specialist | Training and Development Coordinator | Risk Manager | Corporate Affairs Manager | Legal Compliance Officer |
| Business Intelligence Analyst | Operations Analyst | IT Business Analyst | CRM Manager | Financial Controller |
- PUC or HSc any stream
- Overall above 55%
- Logistics and Aviation: The programme equips students to handle global logistics, efficient supply chains, and inventory management while addressing evolving air travel regulations, safety standards, and growing airport operations.
- Logistics and Supply Chain Management with minor in Port Management: Programme prepares students for careers in logistics and supply chain management, focusing on efficient supply chains, transportation, warehousing, and port operations to meet global demands.
- Business Management, Digital Marketing with minor in Business Analytics: Programme equips students with skills in strategic business management, digital marketing strategies, and data analysis, preparing them for roles in managing campaigns and leveraging analytics for informed decision-making.
- Entrepreneurship and Innovation with minor in Business Analytics: The programme cultivates entrepreneurial skills and innovative thinking, complemented by Business Analytics to empower data-driven decision-making, optimize strategies, and drive successful ventures.
- Hospital Administration with minor in Medical Tourism: The programme prepares students for roles in hospital administration, focusing on healthcare management, operations, and patient care, with a minor in Medical Tourism to enhance international healthcare services.
Logistics and Aviation
- Apply logistics principles to optimize transportation, warehousing, and distribution processes within the aviation industry.
- Analyse aviation operations to identify areas for improvement and implement solutions to enhance efficiency and safety.
- Evaluate the effectiveness of existing communication strategies within the logistics and aviation sector.
- Demonstrate a professional attitude and understanding of ethical practices within the logistics and aviation industry.
Logistics and Supply Chain Management with minor in Port Management
- Recall the principles of logistics to oversee effectively an organization’s supply chain, from material acquisition, inbound outbound deliveries support and production to warehousing and shipping.
- Analyse the organization’s logistics and supply chain data to identify the improvements that boost efficiency and save costs.
- Validate the storage and transportation process of an organization’s inventory to ensure accuracy and timeliness by coordinating the inventory processes, systems and reporting to maintain optimal inventory levels
Business Management, Digital Marketing with minor in Business Analytics
- Apply business management principles and digital marketing strategies to develop, implement, and evaluate data-driven marketing campaigns across various digital platforms.
- Analyze marketing data to identify trends, customer behavior patterns, and inform strategic decision-making within a digital marketing context.
- Evaluate the effectiveness of digital marketing initiatives in achieving business goals and propose evidence-based recommendations for improvement.
Entrepreneurship and Innovation with minor in Business Analytics
- Analyze market opportunities and competitive landscapes using business analytics tools for strategic decision-making.
- Design innovative products or services that meet market needs and differentiate from competitors by employing comprehensive plans to motivate teams that drive innovation and achieve entrepreneurial goals.
- Evaluate the potential impact of technological innovations on business operations.
Hospital Administration with minor in Medical Tourism
- Apply Hospital Information System principles and effective hospital planning strategies to optimize healthcare data management, resource utilization, and improve patient outcomes.
- Demonstrate effective communication with healthcare professionals, patients and stakeholders, showcasing empathy and professionalism.
- Design a culture of patient-centred care and service excellence in hospital operations by fostering an environment that prioritizes patient needs and consistently delivers exceptional service.
A Bachelor of Business Administration (BBA) degree provides a comprehensive understanding of core business principles, preparing graduates for diverse careers across various sectors. This program offers opportunities for leadership, project management, and venture launch, with specific roles and specializations available based on interests and chosen specialization namely
- Marketing:
- Digital Marketing Specialist, Social Media Marketing Manager, Content Marketing Specialist, Brand
- Manager, Market Research Analyst, Public Relations Specialist
- Human Resources:
- HR Recruiter, Talent Acquisition Specialist, Training and Development Specialist, Employee
- Relations Specialist, Compensation and Benefits Specialist
- Finance:
- Investment Banker, Financial Analyst, Business Development Analyst, Risk Management Analyst, Investment Advisor, Commercial Loan Officer
- Management:
- Operations Manager, Project Manager, Product Manager, Business Development Manager, Supply Chain Manager, Event Manager
- Sales:
- Account Manager, Sales Representative, Business Development Representative, Regional Sales Manager, Key Account Manager.
- Entrepreneurship:
- Founder/CEO of a Startup, Business Owner, Franchise Owner, Social Entrepreneur.
- Consulting:
- Management Consultant, Business Consultant, Human Resources Consultant, Marketing Consultant, IT Consultant
- Analytics:
- Business Analyst, Data Analyst, Marketing Analyst, Financial Analyst, Business Intelligence Analyst
- Logistics:
- Logistics Coordinator, Supply Chain Analyst, Import/Export Specialist, Warehouse Manager, Transportation Specialist.
- Other
- Business Journalist, Business Development Specialist, Customer Relationship Manager, Event Planner, Corporate Trainer
Meet our Experts
Dr. Shareena P
- DesignationVice Principal and Dean
- Email shareenap@yenepoya.edu.in
A través del lente del cuidado: Cómo las percepciones de los profesionales de la salud sobre la calidad del servicio influyen en la satisfacción del paciente.
Alignment of smart farming with SDGs: Transforming agribusiness in India. In Achieving Sustainable Business Through AI, Technology Education and Computer Science.
An empirical study on impact of COVID-19 on the businesses.
An explanatory bibliometric analysis of investment behavior. In Artificial Intelligence, Digitalization and Regulation (pp. 359–368).
An explanatory bibliometric analysis. In Artificial Intelligence, Digitalization and Regulation: A Legal Framework.
Boosting stock market participation through social media and Fin-Tech platforms. In International Conference on Business and Technology (pp. 523–533).
Brand preference of rural consumers towards fast moving consumer goods. International Journal of Marketing and Technology,
Decoding destinations: Unraveling the factors that shape career choices in commerce and management.
Green auditing: A mechanism for aligning with climate objectives via emissions reduction. In Aligning Financial Reporting Standards With Global Trade Needs
Impact of COVID 19 on the Restaurants.
Institutional support for smart agriculture practices in India: A comprehensive overview. In Big Data in Finance: Transforming the Financial Landscape
Knowledge and attitude of health care workers towards COVID-19. International Journal for Research in Engineering Application & Management.
Revolutionizing pedagogy: Navigating the integration of technology in higher education for teacher learning and performance enhancement.
Scientific writing workshop and academic write-ups: Do analytical skills and personal efforts matter?
Service quality assessment in private hospitals: A bibliometric review. In Artificial Intelligence, Digitalization and Regulation (pp. 259–280).
Sustainable healthcare and service excellence: Unraveling the impact of positive perception on community healthcare choices.
Through the lens of care: How healthcare professionals’ perceptions of service quality influence patient satisfaction. UCJC Business and Society Review.
Unmasking favoritism and bias in academic publishing: An empirical study on editorial practices. Public Integrity, 1–22.
Work from home during COVID-19: Employees perception and experiences.
Ms. Neekshitha V Shetty
- DesignationIncharge HOD & Assistant Professor Stage - II
- Email neekshitha@yenepoya.edu.in
Dr. Neethu Suraj
- DesignationAssociate Professor Stage II
- Email neethusuraj@yenepoya.edu.in
| B.Com, M.Com, PGDHRM, Ph.D, MBA(Pursuing) |
Dr. Manjushri C Shetty
- DesignationAssociate Professor Stage - I
- Email manjushricshetty@yenepoya.edu.in
Dr. Shakira Irfana
- DesignationAssociate Professor Stage - I
- Email shakira@yenepoya.edu.in
Dr. Mahammad Irshad M
- DesignationAssistant Professor Stage - III
- Email mahammadirshadm@yenepoya.edu.in
Dr. Madhura K
- DesignationAssistant Professor Stage - III
- Email madhurak@yenepoya.edu.in
Mr. Abdul Jaleel K A
- DesignationAssistant Professor Stage - III
- Email abduljaleelka@yenepoya.edu.in
Ms. Elvira Monteiro
- DesignationAssistant Professor Stage - III
- Email elviramonteiro@yenepoya.edu.in
3 Research Publications
Ms. Lawren Maria Castelino
- DesignationAssistant Professor Stage - III
- Email lawrenmariacastelino@yenepoya.edu.in
Ms. Ashwini Shedthi
- DesignationAssistant Professor Stage - III
- Email ashwinishedthi@yenepoya.edu.in
Dr. D Bindhu
- DesignationAssistant Professor Stage - II
- Email dbindhu@yenepoya.edu.in
Dr. Shalet Rebello
- DesignationAssistant Professor Stage - II
- Email shaletrebello@yenepoya.edu.in
Ms. Nehila Farveen P
- DesignationAssistant Professor Stage - II
- Email nehilafarveenp@yenepoya.edu.in
Ms. Ashwini K R
- DesignationAssistant Professor Stage - II
- Email ashwinikr@yenepoya.edu.in
Mr. Jayaprashanth S
- DesignationAssistant Professor Stage - II
- Email jayaprashanths@yenepoya.edu.in
Ms. Swathi
- DesignationAssistant Professor Stage - II
- Email swathim@yenepoya.edu.in
Ms. Stephigraph
- DesignationAssistant Professor Stage - II
- Email stephigraph@yenepoya.edu.in
Dr. Naveen Kumar K
- DesignationAssistant Professor Stage - I
- Email naveenkumark@yenepoya.edu.in
Dr. Deekshitha Rani
- DesignationAssistant Professor Stage - I
- Email deekshitharani@yenepoya.edu.in
Dr. Sowmya B
- DesignationAssistant Professor Stage - I
- Email sowmya@yenepoya.edu.in
Dr. Krithi
- DesignationAssistant Professor Stage - I
- Email krithiravikiran@yenepoya.edu.in
6 research publications ,1 scopos publication
Ms. Tahseen Tabassum
- DesignationAssistant Professor Stage - I
- Email tabassumrahman@yenepoya.edu.in
Mr. Mahesh Kumar B
- DesignationAssistant Professor Stage - I
- Email maheshkumarb@yenepoya.edu.in
Ms. Likhitha D
- DesignationAssistant Professor Stage - I
- Email likhithad@yenepoya.edu.in
Mr. Abhishek
- DesignationAssistant Professor Stage - I
- Email abhishekkonchady@yenepoya.edu.in
Ms. Meghashree
- DesignationAssistant Professor Stage - I
- Email meghashree@yenepoya.edu.in
| B.Com, M.Com, MBA (Pursuing), KSET |
2 in Scopus indexed journal
Ms. Sameeksha K V
- DesignationAssistant Professor Stage - I
- Email sameekshakv@yenepoya.edu.in
Ms. Fathima Nashifa
- DesignationAssistant Professor Stage - I
- Email fathimanashifa@yenepoya.edu.in
Ms. Krithi K K
- DesignationAssistant Professor Stage - I
- Email krithikk@yenepoya.edu.in
Mr. Midhun Raj K
- DesignationLecturer
- Email midhun@yenepoya.edu.in
Ms. Charithra M V
- DesignationLecturer
- Email charithra@yenepoya.edu.in
Ms. Rashmi H
- DesignationLecturer
- Email rashmi@yenepoya.edu.in
Mr. Joel Terrence Periera
- DesignationLecturer
- Email joelterence@yenepoya.edu.in
Ms. Anushree
- DesignationLecturer
- Email anushreepoojary@yenepoya.edu.in
Ms. Disha Puthran
- DesignationLecturer
- Email dishaputhran@yenepoya.edu.in
Syllabus
Bachelor of Business Administration (BBA) Semester 1 / Year 1
| Semester 1 | ||||||||||
| SL. No. | Course Code | Course Type | Course Title | Hours per Week(Theory | Practical | Experiential / Project) | CIA | SEE | Total Marks | Credits | ||
| 1 | NBBA101 | CC | Accounting for Managers | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 2 | NBBA102 | CC | Business Statistics | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 3 | NBBA103 | CC | Business Organisation | 2 | 0 | 3 | 50 | 50 | 100 | 3 |
| 4 | NBBA104 | ME | ME Group 1 | 3 | 0 | 0 | 25 | 25 | 50 | 3 |
| 5 | NBBA105 | VAC | VAC Group 1 | 2 | 0 | 0 | 50 | 50 | 100 | 2 |
| 6 | NBBA106 | AEC | AEC Group 1 | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| Total | 550 | 20 | ||||||||
Note:
*Students enrolled in the programme offered by the Yenepoya Institute of Arts, Science, Commerce, and Management under different faculty are obligated to select one Multi-Interdisciplinary Elective course from the available options in the ME Group 1.
**Students enrolled in the programme offered by the Yenepoya Institute of Arts, Science, Commerce, and Management under different faculty are obligated to select one Ability Enhancement Course from the available options in the AEC list provided under each semester.
***Multi-Interdisciplinary/Ability Enhancement Courses /Value Added Course/Skill Enhancement Course are common among all UG programmes of Yenepoya Institute of Arts, Science, Commerce and Management.
Bachelor of Business Administration (BBA) Semester 2 / Year 1
| Semester 2 | ||||||||||
| SL. No. | Course Code | Course Type | Course Title | Hours per Week(Theory | Practical | Experiential / Project) | CIA | SEE | Total Marks | Credits | ||
| 1 | NBBA201 | CC | Business Economics | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 2 | NBBA202 | CC | Principles of Management | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 3 | NBBA203 | CC | Financial Management | 3 | 0 | 3 | 50 | 50 | 100 | 4 |
| 4 | NBBA204 | DSE | DSE Group 1 | 3 | 0 | 0 | 50 | 50 | 100 | 3 |
| 5 | NBBA205 | ME | ME Group 2 | 3 | 0 | 0 | 25 | 25 | 50 | 3 |
| 6 | NBBA206 | VAC | VAC Group 2 | 2 | 0 | 0 | 50 | 50 | 100 | 2 |
| 7 | NBBA207 | AEC | AEC Group 2 | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| Total | 650 | 24 | ||||||||
| Semester 2 | ||
| Discipline Specific Electives (DSE) Group 1 | ||
| Course Code | Specialization | Course Name |
| NBBA204A | Logistics and Port Management | Introduction to Port Operations |
| NBBA204B | Aviation and Logistics | Introduction to Aviation Industry |
| NBBA204C | Business Analytics and Digital Marketing | Fundamentals of Business Analytics |
| NBBA204D | Logistics and Supply Chain Management | Introduction to Supply Chain Management |
| NBBA204E | Aviation, Travel and Tourism | Travel Management |
| NBBA204F | Entrepreneurship and Business Analytics | Fundamentals of International Business |
| NBBA204G | Hospital Administration and Medical Tourism | Hospital and Health System |
Note:
*Students enrolled in the programme offered by the Yenepoya Institute of Arts, Science, Commerce, and Management under different faculty are obligated to select one Multi-Interdisciplinary Elective course from the available options in the ME Group 2.
**Students enrolled in the programme offered by the Yenepoya Institute of Arts, Science, Commerce, and Management under different faculty are obligated to select one Ability Enhancement Course from the available options in the AEC list provided under each semester.
***Multi-Interdisciplinary/Ability Enhancement Courses /Value Added Course/Skill Enhancement Course are common among all UG programmes of Yenepoya Institute of Arts, Science, Commerce and Management.
Bachelor of Business Administration (BBA) Semester 3 / Year 2
| Semester 3 | ||||||||||
| SL. No. | Course Code | Course Type | Course Title | Hours per Week(Theory | Practical | Experiential / Project) | CIA | SEE | Total Marks | Credits | ||
| 1 | NBBA301 | CC | Marketing Management | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 2 | NBBA302 | CC | Human Resource Management | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 3 | NBBA303 | CC | Business Regulatory Framework | 3 | 0 | 3 | 50 | 50 | 100 | 4 |
| 4 | NBBA304 | DSE | DSE Group 2 | 3 | 0 | 0 | 50 | 50 | 100 | 3 |
| 5 | NBBA305 | ME | ME Group 3 | 3 | 0 | 0 | 25 | 25 | 50 | 3 |
| 6 | NBBA306 | VAC | VAC Group 3 | 2 | 0 | 0 | 100 | - | 100 | 2 |
| 7 | NBBA307 | SEC | SEC Group 1 | 2 | 0 | 3 | 100 | - | 100 | 3 |
| Total | 650 | 23 | ||||||||
| Semester 3 | ||
| Discipline Specific Electives (DSE) Group 2 | ||
| Course Code | Specialization | Course Name |
| NBBA304A | Logistics and Port Management | Fundamentals of Port Operations |
| NBBA304B | Aviation and Logistics | Fundamentals of Aviation Industry |
| NBBA304C | Business Analytics and Digital Marketing | Advanced Business Statistics |
| NBBA304D | Logistics and Supply Chain Management | Fundamentals of Logistics |
| NBBA304E | Aviation, Travel and Tourism | Introduction to Aviation industry |
| NBBA304F | Entrepreneurship and Business Analytics | Fundamentals of Entrepreneurship |
| NBBA304G | Hospital Administration and Medical Tourism | Hospital Services |
Note:
*Students enrolled in the programme offered by the Yenepoya Institute of Arts, Science, Commerce, and Management under different faculty are obligated to select one Multi-Interdisciplinary Elective course from the available options in the ME Group 3.
**Students enrolled in the programme offered by the Yenepoya Institute of Arts, Science, Commerce, and Management under different faculty are obligated to select one Ability Enhancement Course from the available options in the AEC list provided under each semester.
***Multi-Interdisciplinary/Ability Enhancement Courses /Value Added Course/Skill Enhancement Course are common among all UG programmes of the Yenepoya Institute of Arts, Science, Commerce and Management.
Bachelor of Business Administration (BBA) Semester 4 / Year 2
| Semester 4 | ||||||||||
| SL. No. | Course Code | Course Type | Course Title | Hours per Week(Theory | Practical | Experiential / Project) | CIA | SEE | Total Marks | Credits | ||
| 1 | NBBA401 | CC | Basics of Taxation | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 2 | NBBA402 | CC | Entrepreneurship Development | 3 | 0 | 3 | 50 | 50 | 100 | 4 |
| 3 | NBBA403 | CC | International Business Management | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 4 | NBBA404 | CC | Corporate Governance and Business Ethics | 4 | 0 | 0 | 50 | 50 | 100 | 4 |
| 5 | NBBA405 | DSE | DSE Group 3 | 3 | 0 | 0 | 50 | 50 | 100 | 3 |
| 6 | NBBA406 | DSE | DSE Group 2 | 3 | 0 | 0 | 50 | 50 | 100 | 3 |
| 7 | NBBA407 | SEC | SEC Group 2 | 2 | 0 | 3 | 100 | - | 100 | 3 |
| Total | 700 | 24 | ||||||||
| Semester 4 | ||
| Discipline Specific Electives (DSE) Group 3 | ||
| Course Code | Specialization | Course Name |
| NBBA405A | Logistics and Port Management | Introduction to Supply Chain Management |
| NBBA405B | Aviation and Logistics | Introduction to Supply Chain Management |
| NBBA405C | Business Analytics and Digital Marketing | Data Mining |
| NBBA405D | Logistics and Supply Chain Management | International Trade Procedures and Documentation |
| NBBA405E | Aviation, Travel and Tourism | Creating Tour Packages and Travel Documentation |
| NBBA405F | Entrepreneurship and Business Analytics | Data Mining |
| NBBA405G | Hospital Administration and Medical Tourism | Hospital Information System |
| Semester 4 | ||
| Discipline Specific Electives (DSE) Group 4 | ||
| Course Code | Specialization | Course Name |
| NBBA406A | Logistics and Port Management | Basics of Shipping and Shipping Terminology |
| NBBA406B | Aviation and Logistics | Air Ticketing and Fare Construction |
| NBBA406C | Business Analytics and Digital Marketing | Business Intelligence |
| NBBA406D | Logistics and Supply Chain Management | Basics of Shipping and Shipping Terminology |
| NBBA406E | Aviation, Travel and Tourism | Regional Tourism in India |
| NBBA406F | Entrepreneurship and Business Analytics | MSME and Family Business Management |
| NBBA406G | Hospital Administration and Medical Tourism | Essentials of Medical Tourism - I |
Note:
*Multi-Interdisciplinary/Ability Enhancement Courses /Value Added Course/Skill Enhancement Course are common among all UG programmes of Yenepoya Institute of Arts, Science, Commerce and Management.
Collaborations and Partnerships
Department of Management
Department of Management
Congratulations to Nafeesa Musba (BBA A&L, 2023–26 Batch) on being selected as an International Sales Specialist Intern at Codeyoung with a monthly stipend of ₹20,000 and a post-internship offer of ₹8.36 LPA.
Best wishes from Yen Career Connect and the Department of Management for her continued success.
Congratulations for being selected in AIR INDIA SATS,BANGALORE AIRPORT
Activities
Gen AI – The Next Workforce
The Department of Management, Yenepoya Institute of Arts, Science, Commerce and Management (YIASCM), in association with the International Skill Development Corporation (ISDC) organized a Panel Discussion and Workshop on the topic *“Gen AI – The Next Workforce”* on 3 February 2026 at the YMK Auditorium and Computer Lab, YIASCM, Kulur. The program was organized for the 1st and 2nd year students of BBA (BMDM) and BBA (E&IBA).
The program commenced with an introduction to the theme “Gen AI – The Next Workforce”, highlighting the relevance of Generative Artificial Intelligence in shaping future careers. The panel discussion featured Dr. Sheethal Mahendher Head of Academic Analytics, Mr. Shyam Prasad, Start-up Founder and Corporate Trainer and Ms. Nandha Devi, Regional Manager – Business Relationship ISDC. The discussion was moderated by Dr. Parameshwar Hedge, Faculty, Department of Computer Science, YIASCM. The speakers shared their insights on the impact of Gen AI on the workforce, industry expectations, and the importance of upskilling students to meet future challenges. The session concluded with an interactive workshop held in the Computer Lab by Mr Shyam Prasad S, where participants gained practical exposure to Gen AI tools, making the program informative and impactful.
An industrial visit to the RBI Monetary Museum
As part of the industrial visit to Mumbai and Lonavala, the final year students of BBA (HAMT) visited the RBI Monetary Museum on the first day. The visit aimed to provide students with an understanding of the evolution of Indian currency and the functioning of the Reserve Bank of India.
The visit began with a 20-minute session on the introduction of Indian currency coins and notes, tracing their history from the Uttar Pradesh era to the present day. The session provided valuable insights into the development of India's monetary system. Following the session, the students were taken on a guided tour of the museum, led by representatives of RBI. The tour covered various exhibits showcasing the history of Indian currency, including ancient coins, paper currency, and modern-day monetary systems.
The students gained a deeper understanding of India's monetary history and the role of RBI in shaping the country's economy. The visit provided a unique opportunity for students to learn about the evolution of currency and its impact on the economy.
The visit to the RBI Monetary Museum was a valuable learning experience for the students, providing them with practical insights into the functioning of the Indian monetary system. The session and guided tour were informative and engaging, making the visit a success.
Hospital Visit Report – Yenepoya Hospital, Derlakatte
Date: 28 January 2026
On 28th January 2026, the students of *final year BBA (HAMT)* with class strength of 60 students, YIASCM visited Yenepoya Hospital, Derlakatte as part of an academic exposure programme.
The visit began with an orientation session conducted by the hospital staff *Ms.Sunaina* (Asst Hospital Operations Officer) and *Mr Danish* (Asst Manager Operations) who briefed the students about the functioning of the hospital and the importance of patient care, medical ethics, and professionalism in healthcare services. The students were split into three groups and were guided through various departments by three trainee staff of operations department who introduced them to hospital administration, diagnostic facilities, and clinical practices.
During the visit, the students observed the working of different units and gained insights into the roles and responsibilities of healthcare professionals. The hospital personnel explained the procedures followed in patient management, safety measures, and the importance of maintaining hygiene and discipline within the hospital environment.
The visit provided practical exposure and helped students relate their theoretical knowledge to real-time hospital practices. It enhanced their understanding of healthcare systems, teamwork among medical professionals, and the significance of hospitals in society.
Overall, the hospital visit was an informative and enriching experience for the students. The programme was conducted under the guidance of Dr. Deekshitha Rani and Mr. Abhishek, faculty members, who coordinated and accompanied the students throughout the visit.
A Higher Education Orientation Programme was successfully conducted for the students of the Department of Commerce and Management with the objective of guiding, inspiring, and preparing them for future academic and professional pathways. The programme featured an expert session by Mr. Ajay Nair, representing the International Institute of Medical Science & Technology Council (IIMSTC), affiliated with NITI Aayog, Government of India, who shared valuable insights on higher education opportunities, 2026 study-abroad trends, ethical global migration guidance, and common mistakes students should avoid. The event was graced by the presence of Ms. Neekshitha Mr. Shahid, Head of the Department of Management & Commerce, Mr. Sajan, Placement Officer, and other faculty members. The programme commenced with a warm welcome address by Ms. Anushree and concluded with a vote of thanks delivered by Dr. Madhura, making the orientation informative, well-organized, and highly beneficial for the students.
Faculties Presented Details:
DEPARTMENT OF MANAGEMENT RESEARCH UPDATES 2025
| Sl. No. | Particulars | Total |
| 1 | Journal Publication – Scopus Indexed | 10 |
| 2 | Journal Publication – Non-Scopus Indexed | 4 |
| 3 | Book Chapter Publication – Scopus Indexed | 8 |
| 4 | Book Chapter Publication – Non-Scopus Indexed | 3 |
| 5 | Conference Presentations | 25 |
Students Presented Details:
DEPARTMENT OF MANAGEMENT RESEARCH UPDATES 2025
| Sl. No. | Particulars | Total |
| 1 | National | 18 |
| 2 | International | 7 |
| 3 | State | 0 |
| Total | 25 |
Bringing pride to Unit 8, Ms. Kathija Zamya, mentored by Programme Officer Ms. Colin Janet, has qualified to compete at the State Level Championship as the district representative. She had been selected in the viksit Bharath district level youth parliament 2026
Celebrating success at SHRIYANS 2K26
YIASCM extends its heartfelt congratulations to our students for their commendable achievement at *SHRIYANS 2K26*, the National level Management & Cuktural Fest organized by Shrinivas Institute of Technology,
Overall Runners
- Best management team- Jacob Jomon (III BBA LSCM), Ranah P P (II BBA L& A), Shanid Ahmed (II BBA L &A) - 1st place
- Videography - Muhammed Mubeen (I BBA LSCM), Muhammed Rayees K(I BBA LSCM) - 1st
- Gully cricket - 1st
Suhail, Rifhan, Ausaf, Ihsan, Alfaz, Suhail, Shaaz ( II LSCM B), Atuf and Alfaz (II LSCM C) - Best manager- Fahaz Ahmed (III BBA LSCM)1st
- Massive congrats to the SHRIYANS 2k26 Intercollegiate Fest winners!
Proud Achievement at Agnesia 2K26
YIASCM extends its heartfelt congratulations to our students for their commendable achievement at *Agnesia 2K26*, the Management Fest organized by St Agnes College,
Overall Runners
- Public Relations: Fahaz - III BBA LSCM
- Marketing: Jacob - III BBA LSCM & Ranah - II BBA L&A (1st place)
- Mockpress: Shaharan AHK - II BBA LSCM ‘C’ (1st place)
- Treasure Hunt: Aboobakar Diya - II BBA EIB
- Best Management Team: Armaan - III BBA A&L, Zamya - II BBA HAMT (1st place)
- Massive congrats to the AGNESIA 2k26 Intercollegiate Fest winners!
Mr. Mohammed Raheed, Final Year BBA student (LPM Campus ID: 24901) of YIASCM, proudly represented the state of Karnataka at the Viksit Bharat National Youth Summit, held from 1st February at Bhikari Thakur Preksha Grih, Chhapra, Bihar.
In recognition of his outstanding and selfless service towards community development, he was honored with the Rashtriya Prerana Doot Award 2025–2026, conferred by Face of Future India. The award was presented by the Honourable Former Minister of Sports and Youth Affairs, Government of India.
The Department of Management extends heartfelt congratulations and best wishes to Mr. Mohammed Raheed for this remarkable achievement.
With best wishes,
Dr. Jeevan Raj, Principal
Ms. Shareena P, Dean – Faculty of Commerce & Management and Vice Principal.
Mr. Narayan Sukumara, Vice Principal
Ms. Neekshitha HOD of management
Mr Mohammed Raheed student of final year BBA -LPM was awarded National prerana Doot award 2025-26
Mr Mohammed Raheed student of final year BBA was awarded National prerana Doot award 2025-26
Mohammed Taiseer, a second-year BBA (LSCM) student, successfully participated in the National Integration Camp, representing Yenepoya (Deemed to be University) with at Hyderabad.
The Department of Management, Yenepoya Institute of Arts, Science, Commerce & Management, proudly congratulates Ms. Safa Marwa (BBA Aviation & Logistics, 2023–26 batch) and Ms. Archana Prakash (BBA Digital Marketing & Business Analytics, 2023–26 batch) on being appointed as BRS – Banking Executives at Alldigitech.
This accomplishment highlights their hard work and the institute’s continued efforts through YEN Career Connect to provide students with excellent career opportunities.
