Department of Management

1.Programmes:

BBA(Hons) / (Hons with Research)

• i. Aviation and Logistics
• ii. Aviation, Travel and Tourism
• iii. Logistics and Port Management
• iv. Entrepreneurship and Business Analytics
• v. Logistics and Supply Chain Management
• vi. Business Analytics and Digital Marketing
• vii. Hospital Administration and Medical Tourism

2. Scope of the Programme :

BBA(Hons) / (Hons with Research)

Along with formal education, the BBA degree provides a variety of career opportunities. Considering the economic growth of the country many new firms are springing up. And this is one among the few degrees that leads directly to high-paying jobs in management and administration segment

3. Goals and objectives of the Programme are:

• Develop the skills in the competencies, and training that are required for employability or progression to higher education and to deliver services to the life science skill sector including industry/environment.
• Build knowledge and awareness on the contemporary advances and developments in the discipline/sector.
• Develop skills as a self-directed learner; recognize continuing educational needs, select and use appropriate learning resources.
• Demonstrate competence in research oriented learning that includes project, report writing and data analytics skills.
• Inculcate the highest human values, social responsibilities/justice and appreciation for the environment.
• Train to be a proficient in profession by developing scientific temper and improve educational experience.
• Identify social, economic, environmental and emotional determinants of the life science sector and take them into account while planning for solutions/measures/strategies; Provide sufficient exposure to team work and innovation culture

4. Objectives of the Programme are:

• To provide students with the knowledge and skills to manage the complex operations of the industries
• To develop students' critical thinking and problem-solving skills to address the challenges of these industries
• To prepare students for careers in a variety of sectors

5. Programme Introduction:

Department of Management YIASCM, offers a competency based curriculum framework for the undergraduate/bachelor-level programme. The self-directed learning component, challenges students to experience the concept of lifelong learning with motivates individual efforts. The curriculum also incorporates courses for holistic development such as yoga, NSS, IT skills, Ethics, Right to Information and Good Governance, Advertising & Media Management, Venture discovery, and Event Management among others.

The platform aims at equipping the graduates with necessary skills for careers related to

• Aviation and Logistics,
• Travel and Tourism,
• Entrepreneurship,
• Data Analytics,
• Logistics, and
• Port Management

After graduation the students may join airline transport, cargo companies, freight forwarding companies, Shipping companies, ground staff, cabin crew, customer services, counter staff and in hospitality organizations also.

6. Need for the programme

• Enables learners to get theoretical and practical exposure in the commerce and business administration sectors which includes
  • Fundamentals of Accounts, Finance & Taxation,
  • Marketing,
  • Management,
  • Economics,
  • Entrepreneurship,
  • Aviation,
  • Port Management,
  • Logistics,
  • Travel and Tourism,
• Develops communication skills and builds confidence to face the challenges of the corporate world.
• Enhances the capability of decision making at personal and professional levels.
• Makes students industry ready and develop various managerial and accounting skills for better professional opportunities
• Develops entrepreneurial skills amongst learners.
• Strengthens their capacities in varied areas of commerce and industry aiming towards holistic development of learners
• Enables learners to get theoretical and practical exposure in the commerce and business administration sectors which includes
• Fundamentals of Accounts, Finance & Taxation,
• Marketing,
• Management,
• Economics,
• Entrepreneurship,
• Aviation,
• Port Management,
• Logistics,
• Travel and Tourism,
• Develops communication skills and builds confidence to face the challenges of the corporate world.
• Enhances the capability of decision making at personal and professional levels.
• Makes students industry ready and develop various managerial and accounting skills for better professional opportunities
• Develops entrepreneurial skills amongst learners.
• Strengthens their capacities in varied areas of commerce and industry aiming towards holistic development of learners

7. Need for Specialization:

Aviation

BBA Aviation offers a strong managerial foundation, particularly in the sector of aviation and the airline industry. Students may study about airport planning, passenger forecasts, airport security, fire safety, and other themes in this course.

Logistics

BBA in Logistics Management degree offers a strong managerial foundation and opens up a gateway for multiple job opportunities in the logistics and supply chain sectors such as public and private organizations, Shipping Companies, Ports and Harbors, Air, Rail and Road Transportation firms, Logistics Companies as Logistic Manager, Supply Chain Planning Manager, Inventory Control Manager, Warehouse Manager etc

Supply Chain Management

BBA in SCM enables students to prepare for, plan, and control operations related to supply chain management.

Entrepreneurship

BBA in Entrepreneurship programme introduces students to business management concepts, analyzing company prospects, common entrepreneurial pitfalls, how to explore new initiatives and establish new ones within existing firms, financial planning, and marketing tactics.

Business Analytics

BBA in Business Analytics degree assists students in maximising their skill sets and making sound judgements. It improves students' analytical and communication abilities, as well as their data analytics understanding. It may assist them in obtaining suitable employment.

Digital Marketing

The BBA in Digital Marketing programme includes traditional marketing, site design, social media marketing, SEO, content authoring, and other skills. Students who complete the BBA in Digital Marketing degree will be able to find work in a wide array of industries, including SEO, SEM, Content Marketing, Paid Media, and many more.

Travel & Tourism

Students have a plethora of job options, in the rapidly expanding travel and tourism business. They can pursue a career in the field of travel companies, government tourist departments, tour operators, immigration and customs services, airlines, etc.

Port Management

BBA in Port Management is designed to prepare students for managerial positions in the ports, shipping, and logistics industries.

Sport Management

BBA in Port Management is designed to prepare students for managerial positions in sports teams and leagues.

Hospital Administration and Medical Tourism

Graduates with a BBA in Hospital Administration and Medical Tourism can pursue various job roles in hospitals, clinics, medical tourism companies, and government agencies, including hospital administrators, medical tourism managers, healthcare consultants, and healthcare policy analysts.

Hospitality Aviation Travel and Tourism

Graduates with a BBA in Hospitality Aviation Travel and Tourism can pursue various career opportunities in airlines, hotels, tourism boards, travel agencies, and related industries, including positions such as airline manager, hotel manager, travel agency owner, tourism marketer, and hospitality consultant.

8. Career outcomes:

The curriculum framework focuses on practical application of theoretical concepts and is taught with substantial coverage of practical and field works. The platform aims at equipping the graduates with necessary skills for commerce and management related careers and competencies required for job profiles of airline transport, cargo companies, travel agencies, ground staff, cabin crew, tour operators, traffic assistance, customer services, counter staff and in hospitality organizations also.

The BBA graduate can work in multiple areas like Industries, Bank, multinational, Multinational Companies Financial Organization, Business Consultancies, Tax Consultancies, Educational Institute, Export Companies etc. A career in cost or management, private equity fund controller, Junior Management Accountant, Financial Controller, Costing Advisor, Complaints Manager, Capital Accountant, Tax Consultant Financial Director, Financial Manager, Business Analyst, Auditor, Management Accountant.

9. Programme highlights:

• Students will be able to demonstrate progressive learning of various tax issues and tax forms related to individuals. Students will be able to demonstrate knowledge by setting up a computerized set of accounting books.
• Students will demonstrate the progressive affective domain development of values, the role of accounting in society and business.
• Students will learn relevant financial accounting career skills, applying both quantitative and qualitative knowledge to their future careers in business.
• Students will learn relevant managerial accounting career skills, applying both quantitative and qualitative knowledge to their future careers in business.
• Learners will gain thorough systematic and subject skills within various disciplines of commerce, business administration, accounting, economics, marketing, aviation, logistics, port management, travel, tourism, entrepreneurship, international business, data analytics, finance, auditing and taxation.
• Learners will be able to recognize features and roles of businessmen, entrepreneur, managers, consultant, analyst, manager and administrator which will help learners to possess knowledge and other soft skills and to react aptly when confronted with critical decision making.
• Learners will be able to prove proficiency with the ability to engage in competitive exams like CA, CS, ICWA and other courses.
• Learners will acquire the skills like effective communication, leadership, decision making, problem solving in day to day business affairs.
• Learners will involve in various co-curricular activities to demonstrate relevancy of foundational and theoretical knowledge of their academic major and to gain practical exposure.
• Learners can also acquire practical skills to work as tax consultant, audit assistant, IT assistant, Leader, Manager, Cabin crew, Data analyst, IT coordinator and other financial supporting services.
• Learners will be able to do higher education and advance research in the field of commerce, management, business administration, finance, taxation, auditing, logistics, port, aviation, travel, tourism, startups, business analytics, international business.

10. Programme USP:

Industry Based Learning System

• Teaching by Industry Experts (Industry Collaboration, Guest Talk, Industrial Visit)
• Well Experienced Teaching Faculty

Specialization Offered

• Aviation, Logistics, Supply Chain Management, Entrepreneurship, Business Analytics, Digital Marketing, Travel & Tourism, Port Management

Competency Enhancement Series

• Interactive & Participative Learning (Presentation & case analysis, Seminar and Group discussion, Role play and Management games, Live project, quizzes, debate, forum discussion)

11. Programme Outcomes (POs):

PO1: Demonstrate an understanding of key business concepts and theories, including marketing, finance, operations, and management, as they relate to the aviation and logistics industries.

PO2: Apply analytical and critical thinking skills to solve complex business problems in the aviation and travel industries, using data-driven approaches and business analytics tools.

PO3: Develop effective communication and interpersonal skills to work collaboratively with diverse stakeholders in the aviation, hospitality, and logistics sectors, including customers, suppliers, regulators, and team members.

PO4: Demonstrate knowledge of the key trends and challenges facing the aviation and travel industries, including globalization, technology disruptions, sustainability, and safety and security concerns.

PO5: Evaluate the role of entrepreneurship and innovation in driving business growth and competitiveness, and develop skills in identifying and pursuing entrepreneurial opportunities in the aviation and logistics sectors.

PO6: Apply principles of logistics and supply chain management to design and optimize transportation, warehousing, inventory, and distribution systems in the context of global supply chains.

PO7: Develop knowledge and skills in sports management, including event planning, facility management, sponsorship, and marketing, and apply these skills to manage and promote sports organizations and events.

PO8: Analyze the complex nature of healthcare systems, policies, and regulations, and develop an understanding of the unique challenges and opportunities facing the hospital administration and medical tourism industries.

PO9: Develop a customer-centric mindset and apply principles of service excellence to create memorable experiences for customers in the hospitality, aviation, travel, and tourism industries, including managing guest relations, hotel operations, and food and beverage services.

12. Programme Specific Outcomes (PSOs):

BBA (Hons) programs aim to develop students' abilities to apply, analyze, evaluate, and create using various concepts and skills related to aviation, travel, tourism, logistics, entrepreneurship, business analytics, digital marketing, sports management, healthcare management, and hospitality.

Aviation and Logistics:

• PSO1: Understanding of aviation industry and its regulations
• PSO2: Knowledge of logistics management, transportation and supply chain
• PSO3: Skills in managing airport operations and cargo handling
• PSO4: Ability to analyze and evaluate safety and security risks associated with aviation and logistics operations.

Aviation, Travel and Tourism:

• PSO5: Understanding of airline and tourism industry trends
• PSO6: Knowledge of travel and tour operations and management
• PSO7: Skills in customer service and tourism marketing
• PSO8: Ability to analyze and evaluate the impact of global events on the travel and tourism industry.

Entrepreneurship and Business Analytics:

• PSO9: Ability to identify and evaluate business opportunities
• PSO10: Skills in creating and implementing business plans and strategies
• PSO11: Understanding of data analytics and its application in decision-making
• PSO12: Knowledge of financial management and investment strategies.