BBA (Management-UG)
The Bachelor of Business Administration (BBA) programme is a four-year (with an exit in 3 years with Bachelor of Business Administration, BBA) undergraduate programme designed to provide students with a solid foundation in business administration, practical skills, and industry readiness, emphasizing holistic development. The curriculum prepares students for diverse careers in fields like logistics, Entrepreneurship, Innovation, digital marketing, Aviation, Port management, Supply Chain Management, Travel and Tourism and hospital administration, with a focus on practical experience through internships and case studies. The program aims to foster self-directed learning, problem-solving abilities, and a commitment to social responsibilities, ensuring graduates are well-equipped for the evolving business world.
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Foundation in Business Administration: Establish a solid foundation in business Administration knowledge and practical skills in chosen specializations.
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Industry Readiness: Prepare students for careers in variety of business administration fields.
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Problem Solving and Critical Thinking Skills: Cultivate students' problem-solving abilities and critical thinking skills, enabling them to identify, analyse, evaluate and solve real-world problems effectively.
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Higher Education: Provide a pathway for students to pursue higher education such as MBA (Master of Business Administration) and others.
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Career Readiness: Prepare students for careers in the rapidly evolving field such as Logistics, Aviation, port, Business Analytics, Start-up Founders/Entrepreneurs, Innovation Consultants, Business Incubation Managers, Product Development Managers, and Business Analysts for Start- ups. Hospital Administrators, Healthcare Operations Managers, Medical Tourism Coordinators, Healthcare Quality Improvement and others
Industry Integration
Integrated with Certification from TCS / Microsoft / IBM / ISDC
Specialization Choice
Yenepoya BBA offers a variety of specializations to align with your interests. Gain real-world experience through internships, guest lectures from industry experts, and case studies based on current business challenges
Soft Skills Development
The program equips you with essential soft skills like communication, teamwork, and leadership, sought after by employers.
Optional Global Business Courses
Prepare for the international marketplace with courses in international business and foreign languages
PO1: Apply the comprehensive knowledge of fundamental and advanced concepts in business disciplines aligned with effective communication within business contexts.
PO2: Apply appropriate management tools and technology to the owing to be resilient in business with an understanding of the limitations and recognizing the need.
PO3: Apply research-oriented learning to develop scientific temper, and contribute to a culture of innovation and teamwork.
PO4: Dissect the complex issues of the dynamic business environments by establishing a continuous learning and development culture that embrace new ideas and experiment with different approaches.
PO5: Develop solutions by employing creative problem-solving techniques and communicate clearly and concisely the strategic decisions.
PO6: Demonstrating leadership skills such as decision-making and strategic thinking, and understanding social, economic, environmental, and emotional characteristics, by collaborating effectively in diverse teams, and improving work experience.
PO7: Apply ethical principles and commit to professional ethics and responsibilities and the norms of the business practices to operate under a diverse culture of global business environment.
Some common Job Roles for BBA graduates:
| Marketing Coordinator | Sales Executive | Human Resources Assistant | Financial Analyst | Business Development Executive |
| Operations Manager | Account Manager | Product Manager | Business Analyst | Project Coordinator |
| Management Consultant | Service Manager | Retail Manager | Brand Manager | Financial |
| Supply Chain Coordinator | Administrative Manager | Market Research Analyst | Event Coordinator | Business Operations Specialist |
| Sales Manager | Digital Marketing Specialist | Entrepreneur/St art-Up Founder | Investment Banking Analyst | Public Relations Specialist |
| Strategic Planner | Insurance Underwriter | E-commerce Manager | Quality Assurance Analyst | Data Analyst |
| Procurement Specialist | Training and Development Coordinator | Risk Manager | Corporate Affairs Manager | Legal Compliance Officer |
| Business Intelligence Analyst | Operations Analyst | IT Business Analyst | CRM Manager | Financial Controller |
- PUC or HSc any stream
- Overall above 55%
- Logistics and Aviation: The programme equips students to handle global logistics, efficient supply chains, and inventory management while addressing evolving air travel regulations, safety standards, and growing airport operations.
- Logistics and Supply Chain Management with minor in Port Management: Programme prepares students for careers in logistics and supply chain management, focusing on efficient supply chains, transportation, warehousing, and port operations to meet global demands.
- Business Management, Digital Marketing with minor in Business Analytics: Programme equips students with skills in strategic business management, digital marketing strategies, and data analysis, preparing them for roles in managing campaigns and leveraging analytics for informed decision-making.
- Entrepreneurship and Innovation with minor in Business Analytics: The programme cultivates entrepreneurial skills and innovative thinking, complemented by Business Analytics to empower data-driven decision-making, optimize strategies, and drive successful ventures.
- Hospital Administration with minor in Medical Tourism: The programme prepares students for roles in hospital administration, focusing on healthcare management, operations, and patient care, with a minor in Medical Tourism to enhance international healthcare services.
Logistics and Aviation
- Apply logistics principles to optimize transportation, warehousing, and distribution processes within the aviation industry.
- Analyse aviation operations to identify areas for improvement and implement solutions to enhance efficiency and safety.
- Evaluate the effectiveness of existing communication strategies within the logistics and aviation sector.
- Demonstrate a professional attitude and understanding of ethical practices within the logistics and aviation industry.
Logistics and Supply Chain Management with minor in Port Management
- Recall the principles of logistics to oversee effectively an organization’s supply chain, from material acquisition, inbound outbound deliveries support and production to warehousing and shipping.
- Analyse the organization’s logistics and supply chain data to identify the improvements that boost efficiency and save costs.
- Validate the storage and transportation process of an organization’s inventory to ensure accuracy and timeliness by coordinating the inventory processes, systems and reporting to maintain optimal inventory levels
Business Management, Digital Marketing with minor in Business Analytics
- Apply business management principles and digital marketing strategies to develop, implement, and evaluate data-driven marketing campaigns across various digital platforms.
- Analyze marketing data to identify trends, customer behavior patterns, and inform strategic decision-making within a digital marketing context.
- Evaluate the effectiveness of digital marketing initiatives in achieving business goals and propose evidence-based recommendations for improvement.
Entrepreneurship and Innovation with minor in Business Analytics
- Analyze market opportunities and competitive landscapes using business analytics tools for strategic decision-making.
- Design innovative products or services that meet market needs and differentiate from competitors by employing comprehensive plans to motivate teams that drive innovation and achieve entrepreneurial goals.
- Evaluate the potential impact of technological innovations on business operations.
Hospital Administration with minor in Medical Tourism
- Apply Hospital Information System principles and effective hospital planning strategies to optimize healthcare data management, resource utilization, and improve patient outcomes.
- Demonstrate effective communication with healthcare professionals, patients and stakeholders, showcasing empathy and professionalism.
- Design a culture of patient-centred care and service excellence in hospital operations by fostering an environment that prioritizes patient needs and consistently delivers exceptional service.
A Bachelor of Business Administration (BBA) degree provides a comprehensive understanding of core business principles, preparing graduates for diverse careers across various sectors. This program offers opportunities for leadership, project management, and venture launch, with specific roles and specializations available based on interests and chosen specialization namely
- Marketing:
- Digital Marketing Specialist, Social Media Marketing Manager, Content Marketing Specialist, Brand
- Manager, Market Research Analyst, Public Relations Specialist
- Human Resources:
- HR Recruiter, Talent Acquisition Specialist, Training and Development Specialist, Employee
- Relations Specialist, Compensation and Benefits Specialist
- Finance:
- Investment Banker, Financial Analyst, Business Development Analyst, Risk Management Analyst, Investment Advisor, Commercial Loan Officer
- Management:
- Operations Manager, Project Manager, Product Manager, Business Development Manager, Supply Chain Manager, Event Manager
- Sales:
- Account Manager, Sales Representative, Business Development Representative, Regional Sales Manager, Key Account Manager.
- Entrepreneurship:
- Founder/CEO of a Startup, Business Owner, Franchise Owner, Social Entrepreneur.
- Consulting:
- Management Consultant, Business Consultant, Human Resources Consultant, Marketing Consultant, IT Consultant
- Analytics:
- Business Analyst, Data Analyst, Marketing Analyst, Financial Analyst, Business Intelligence Analyst
- Logistics:
- Logistics Coordinator, Supply Chain Analyst, Import/Export Specialist, Warehouse Manager, Transportation Specialist.
- Other
- Business Journalist, Business Development Specialist, Customer Relationship Manager, Event Planner, Corporate Trainer
