Third Series of the Enlightened Master Class in Digital Marketing held at YIASCM

Mar 20, 2024

The Department of Commerce and Management at Yenepoya Institute of Arts, Science, Commerce, and Management (YIASCM), a Constituent Unit of Yenepoya (Deemed to be University) in collaboration with the International Skill Development Corporation (ISDC) organised the 3rd Series of the Enlightened Master Class in Digital Marketing on March 20, 2024, at Kulur Campus, Mangaluru. 

The event initiated with a warm welcome extended by Mr. Mahammad Shahid, Head of the Department of Commerce, to the delegates. Dr. Arun A Bhagwath, the esteemed Principal and Dean Faculty of Science, enlightened the audience on the importance of global knowledge and the significance of mastering new-age skills in Digital Marketing for students' holistic development.

Dr. Simon Fraser and Mr. Craig Leith, esteemed experts from Robert Gordon University, Scotland were the distinguished Resource Persons for the session. Their comprehensive presentations covered various aspects of digital marketing, ranging from market analysis and consumer behavior to branding strategies and digital advertising methodologies. The aim was to equip students with the necessary tools and techniques to thrive in this dynamic field.

The presence of Vice Principals Dr. Shareena P, Dean  Faculty of Commerce and Management, Dr. Jeevan Raj and Mr. Narayan Sukumar A added gravitas to the event. The resource persons from Robert Gordon University were honored in a traditional manner as a token of appreciation for their invaluable contributions. 

The session, held from 10 am to 12:30 pm, marked the third part of the series, with the preceding two sessions having been conducted online. A total of 250 students from B. Com, BBA, and MBA programs actively participated in the event, demonstrating their enthusiasm for learning. Notable attendees included Ms. Megha Malhothra from Robert Gordon University, Ms. Babitha and Ms. Tanuj from ISDC, Dr. Vaibhav Mehran (Principal, YDU Bangalore), Dr. Namratha S (PG Coordinator), Ms. Neeksitha Shetty (Head of Department, Management) and Mr.Mervin Jason Vas (Head of Department, Hospitality Science). 

Ms. Sheetal Nayak, Assistant Professor, efficiently managed the proceedings as the Master of Ceremony, while Mr. Subramani K, Assistant Professor, coordinated the event.