MBA (Digital Business Management with Minor in Data Analytics)

Programme Introduction

MBA (Business and Data Analytics) is a two-year on-campus program involving experience-based modules, projects, and industry engagement. Designed for ambitious young professionals, the YEN - MBA takes a strategic and practice-based approach by focusing on next-generation problems, research driven, management practice, global orientation and leadership development.

Programme Objectives

  • Foundation in Key areas of Management
    Provide students with an advanced understanding of key business concepts, theories and frameworks across various functional areas such as healthcare management, logistics, finance, marketing, operations, strategy and analytics.

  • Career Readiness
    Prepare students to synthesize, analyze, and integrate their knowledge of business disciplines to provide innovative and credible solutions to organizational problems and opportunities

  • Articulation
    Enhance written and oral communication skills to enable students to articulate ideas clearly, persuasively, and professionally in various business contexts.

  • Empowerment and Industry Readiness
    Cultivate leadership skills by offering coursework, activities and experiences that help students develop the ability to lead teams, make strategic decisions and manage organizational change.

  • Problem Solving and Critical Thinking
    Foster analytical thinking and problem-solving abilities through case studies, simulations and experiential learning opportunities that challenge students to address complex business challenges.

Eligibility

  • Bachelor’s /Honors degree in any discipline in a university established under law and recognized by the University Grants Commission. (However, candidates must have Statistics/Science/Math’s/Quantitative Techniques and Analysis or equivalent as one of the subjects in graduation)
  • Minimum 60 percent marks or equivalent CGPA in graduation (45% for SC/ST category–I candidates)
  • Apart from the above criteria, the students need to have a strong technical aptitude and a keenness to learn new digital concepts.

Programme Outcomes (PO)

  • Knowledge and Understanding: Gain knowledge of recognising the functions of business, identifying potential business opportunities, evolution of business enterprises and exploring entrepreneurial opportunities within the purview of legal and regulatory frameworks.
  • Environment and Sustainability: Understand the impact of the management decisions in societal and environmental contexts; demonstrate the knowledge of and need for sustainable development.
  • Social Responsibility and Ethics: Apply ethical principles of business decisions and demonstrate integrity, honesty and social responsibility in their professional conduct.
  • Problem Identification and Solution: Apply functional knowledge to identify and solve business management problems using appropriate qualitative and quantitative tools and techniques.
  • Management Decision Making: Analyze business opportunities and challenges using appropriate business data, relevant data analysis techniques and logical thinking to suggest suitable solutions for business decision making.
  • Management Methodologies: Evaluate the use of management concepts for business decision making.
  • Business Research: Critical review of research literature, identify and articulate the research problem, apply appropriate research methodologies, tools and techniques to solve research problems.
  • New Knowledge Creation: Create frameworks and models using specialized functional and statistical methodologies, tools and techniques for management decision making.
  • Leadership and Teamwork: Function effectively as an individual, and as a member or leader in diverse teams, in multidisciplinary settings, cross-cultural and global teams.
  • Communication: Effectively communicate with prospective employers, post-employment being able to convey management decisions to the organization and its stakeholders appropriately (comprehend and write effective reports, make effective presentations, and give and receive clear instructions, use of digital communication, social networking platforms and so on).
  • Technology Proficiency: Proficient in using technology tools and platforms relevant to business operations, such as data analysis software, digital marketing platforms, enterprise resource planning systems and emerging technologies.
  • Lifelong Learning: Analyze the need for ability to engage in independent and lifelong learning in a broader business context and adapt according to the changes.

Career Outcome

Graduates of MBA - Digital Business Management with Minor in Data Analytics programme can pursue a variety of career paths, including:

  • Digital Business Manager
  • Data Analyst
  • Business Intelligence Analyst
  • Product Manager
  • Data Scientist
  • Analytics Consultant
  • Operations Analyst
  • Social Media Manager
  • HR Analyst
Programme Specialisations
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