BBA (Honours/Honours with Research)
Programme Introduction
Department of Management YIASCM, offers a competency based curriculum framework for the undergraduate/bachelor-level programme. The self-directed learning component, challenges students to experience the concept of lifelong learning with motivates individual efforts. The curriculum also incorporates courses for holistic development such as yoga, NSS, IT skills, Ethics, Right to Information and Good Governance, Advertising & Media Management, Venture discovery, and Event Management among others.
The platform aims at equipping the graduates with necessary skills for careers related to
- Logistics and Supply Chain Management with minor in Port Management
- Digital Marketing with minor in Business Analytics
- Entrepreneurship and Innovation with minor in Business Analytics
- Hospital Administration with minor in Medical Tourism
After graduation the students may join airline transport, cargo companies, freight forwarding companies, Shipping companies, ground staff, cabin crew, customer services, counter staff and in hospitality organizations also.
Programme Objectives
-
• Foundation in Business Administration: Establish a solid foundation in business Administration knowledge and practical skills in chosen specializations.
-
• Industry Readiness: Prepare students for careers in variety of business administration fields.
-
• Problem Solving and Critical Thinking Skills: Cultivate students' problem-solving abilities and critical thinking skills, enabling them to identify, analyse, evaluate and solve real-world problems effectively.
-
• Higher Education: Provide a pathway for students to pursue higher education such as MBA (Master of Business Administration) and others.
-
• Career Readiness: Prepare students for careers in the rapidly evolving field such as Logistics, Aviation, port, Business Analytics, Start-up Founders/Entrepreneurs, Innovation Consultants, Business Incubation Managers, Product Development Managers, and Business Analysts for Start- ups. Hospital Administrators, Healthcare Operations Managers, Medical Tourism Coordinators, Healthcare Quality Improvement and others
Programme USP
Industry Integration
Integrated with Certification from TCS / Microsoft / IBM / ISDC
Specialization Choice
Yenepoya BBA offers a variety of specializations to align with your interests. Gain real- world experience through internships, guest lectures from industry experts, and case studies based on current business challenges
Soft Skills Development
The program equips you with essential soft skills like communication, teamwork, and leadership, sought after by employers.
Optional Global Business Courses
Prepare for the international marketplace with courses in international business and foreign languages
Eligibility
- Minimum 55% in PUC
- Any stream
Programme Outcomes (PO)
- Apply the comprehensive knowledge of fundamental and advanced concepts in business disciplines aligned with effective communication within business contexts
- Apply appropriate management tools and technology to the owing to be resilient in business with an understanding of the limitations and recognizing the need
- Apply research-oriented learning to develop scientific temper, and contribute to a culture of innovation and teamwork
- Dissect the complex issues of the dynamic business environments by establishing a continuous learning and development culture that embrace new ideas and experiment with different approaches
- Develop solutions by employing creative problem-solving techniques and communicate clearly and concisely the strategic decisions
- Demonstrating leadership skills such as decision-making and strategic thinking, and understanding social, economic, environmental, and emotional characteristics, by collaborating effectively in diverse teams, and improving work experience.
- Apply ethical principles and commit to professional ethics and responsibilities and the norms of the business practices to operate under a diverse culture of global business environment
Programme Specialization
Career Outcome
A Bachelor of Business Administration (BBA) degree provides a comprehensive understanding of core business principles, preparing graduates for diverse careers across various sectors. This program offers opportunities for leadership, project management, and venture launch, with specific roles and specializations available based on interests and chosen specialization namely
- Marketing:Digital Marketing Specialist, Social Media Marketing Manager, Content Marketing Specialist, Brand Manager, Market Research Analyst, Public Relations Specialist
- Human Resources:HR Recruiter, Talent Acquisition Specialist, Training and Development Specialist, Employee Relations Specialist, Compensation and Benefits Specialist
- Finance:Investment Banker, Financial Analyst, Business Development Analyst, Risk Management Analyst, Investment Advisor, Commercial Loan Officer
- Management:Operations Manager, Project Manager, Product Manager, Business Development Manager, Supply Chain Manager, Event Manager
- Sales:Account Manager, Sales Representative, Business Development Representative, Regional Sales Manager, Key Account Manager.
- Entrepreneurship:Founder/CEO of a Startup, Business Owner, Franchise Owner, Social Entrepreneur.
- Consulting:Management Consultant, Business Consultant, Human Resources Consultant, Marketing Consultant, IT Consultant
- Analytics:Business Analyst, Data Analyst, Marketing Analyst, Financial Analyst, Business Intelligence Analyst
- Logistics:Logistics Coordinator, Supply Chain Analyst, Import/Export Specialist, Warehouse Manager, Transportation Specialist.
- Other:Business Journalist, Business Development Specialist, Customer Relationship Manager, Event Planner, Corporate Trainer
